11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid blog.kissmetrics.com/11-mobile-app-…

 

Pre-launch Pitfalls

1. Not Investing in Market Research

2. Not Having a Feedback Loop

3. Not Getting Marketing Involved Soon Enough

4. Not Planning the App Release Date in Advance

 

Post-launch Pitfalls

5. Not Focusing on User Engagement and Retention

6. Not Measuring Anything or Measuring Everything

7. Not Using Your App’s Update Description Space for Marketing

8. Not Paying Attention to Customer Support

9. Not Giving Users Their Space and Freedom from Push Notifications

10. Not Personalizing Your App Review Pitch Email

11. Not Providing Incentives to Share or Like