11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid blog.kissmetrics.com/11-mobile-app-…
1. Not Investing in Market Research
2. Not Having a Feedback Loop
3. Not Getting Marketing Involved Soon Enough
4. Not Planning the App Release Date in Advance
5. Not Focusing on User Engagement and Retention
6. Not Measuring Anything or Measuring Everything
7. Not Using Your App’s Update Description Space for Marketing
8. Not Paying Attention to Customer Support
9. Not Giving Users Their Space and Freedom from Push Notifications
10. Not Personalizing Your App Review Pitch Email
11. Not Providing Incentives to Share or Like
Here are some oddest question asked in job interview in big companies:
“How many people are using Facebook in San Francisco at 2:30 p.m. on a Friday?” — Asked at Google, Vendor Relations Manager candidate
“If Germans were the tallest people in the world, how would you prove it?” — Asked at Hewlett-Packard, Product Marketing Manager candidate
“Given 20 ‘destructible’ light bulbs (which break at a certain height), and a building with 100 floors, how do you determine the height that the light bulbs break?” — Asked at Qualcomm, Engineering candidate
“How would you cure world hunger?” — Asked at Amazon.com, Software Developer candidate
“You’re in a row boat, which is in a large tank filled with water. You have an anchor on board, which you throw overboard (the chain is long enough so the anchor rests completely on the bottom of the tank). Does the water level in the tank rise or fall?” — Asked at Tesla Motors, Mechanical Engineer candidate
“Please spell ‘diverticulitis’.” — Asked at EMSI Engineering, Account Manager candidate
“You have a bouquet of flowers. All but two are roses, all but two are daisies, and all but two are tulips. How many flowers do you have?” — Asked at Epic Systems, Corporation Project Manager/Implementation Consultant candidate
“How do you feel about those jokers at Congress?” — Asked at Consolidated Electrical, Management Trainee candidate
“If you were a Microsoft Office program, which one would you be?” — Asked at Summit Racing Equipment, Ecommerce candidate.
|1||SAN LAZZARO DI SAVENA||20.496||€ 591.008.230,00||€ 28.835,30|
|2||BOLOGNA||243.359||€ 6.923.357.279,00||€ 28.449,15|
|3||PIANORO||11.100||€ 299.903.612,00||€ 27.018,34|
|4||SASSO MARCONI||9.507||€ 253.086.272,00||€ 26.621,04|
|5||MONTE SAN PIETRO||7.003||€ 185.065.509,00||€ 26.426,60|
|6||CASALECCHIO DI RENO||23.021||€ 598.648.413,00||€ 26.004,45|
|7||CASTENASO||9.537||€ 246.058.634,00||€ 25.800,42|
|8||ZOLA PREDOSA||11.982||€ 307.328.182,00||€ 25.649,16|
|9||MONTEVEGLIO||3.316||€ 84.675.290,00||€ 25.535,37|
|10||GRANAROLO DELL’EMILIA||6.743||€169.189.932,00||€ 25.091,20|
|11||CASTEL MAGGIORE||11.326||€ 281.999.422,00||€ 24.898,41|
|12||OZZANO DELL’EMILIA||8.322||€ 200.169.926,00||€ 24.053,10|
|13||CALDERARA DI RENO||8.334||€ 200.185.973,00||€ 24.020,40|
|14||BUDRIO||11.356||€ 270.637.612,00||€ 23.832,13|
|15||CASTEL SAN PIETRO TERME||13.196||€ 313.442.734,00||€ 23.752,86|
|17||ANZOLA DELL’EMILIA||7.700||€180.528.046,00||€ 23.445,20|
|18||SAN GIORGIO DI PIANO||5.329||€ 124.845.607,00||€ 23.427,59|
|20||SAN GIOVANNI IN PERSICETO||16.952||€ 393.834.544,00||€ 23.232,34|
In ordine per Reddito Medio. Dalla Fonte dati del Sole 24 ore
Great article from Umair Arque:
Once upon a time, there was a country where bankers disappeared. The bankers, fed up with regulation, dissatisfaction, and downright hostility, decided to unleash the planet-destroying superweapon in their arsenal: they went on strike, not once, but three times.
[…] the economy continued to grow. Though the money supply did contract sharply, neither trade, commerce, nor industry came to a grinding halt.
How? People created their own currencies, to substitute for the collapsing money supply. They kept using checks to pay one another, but then, people’s checks began trading within communities.
The country in question was Ireland — today, in deep crisis because of profligate banks.
So why were the Irish of yesteryear able to trade notes with one another, in lieu of credit issued by banks? Well, Ireland was curiously well situated for this kind of resilience. […] the Irish economy was characterized by intense, frequent, conversational personal contact: tight, dense, solid local knowledge circulating at high velocity within and across communities. Result? Borrowers and lenders could build solid microfoundations of trust.
In other words, when you’ve been chatting with Bill every night at the local pub for twenty years, you probably know whether his note is a good bet or not (and further, just how much to discount it to earn a sustainable and fair return, that neither fleeces Bill, nor robs you). Furthermore, if you’re the publican, and you’ve been chatting with me and with Bill, then you’re even better positioned to become a de facto arbitrator of notes — a bank. And that’s exactly the role that pubs began to play.
You might say that a radically decentralized, p2p financial system spontaneously arose. Instead of letting the bankers’ strike collapse their prosperity, people decided, simply, that they could get on with the day-to-day stuff of banking themselves. In slightly more formal terms, I’d suggest that they were able to take on, at least in tiny part, five of Robert Merton and Zvi Bodie’s six standard functions of a financial system: settling payments, providing information, setting incentives, pooling resources, and transferring resources. The bankers thought even one of six might have been impossible. It’s as if the economy settled into a new dynamic equilibrium: one where emergent, unpredicted — and totally unforeseen — behavior unlocked a very different kind of financial system. It wasn’t perfect; yes, foreign currency transactions were problematic, yes, moral hazard was an issue, and perhaps my reading, having not been there myself, is frankly erroneous. It’s not a utopian picture — just a very different one from mega-banking, with a very different feel, purpose, and structure.
And yet today, Ireland’s facing perhaps the most vicious austerity package in recent history. And as usual, the average Joe and Jane are being forced — not asked — to foot the bill for the profligacy of the financiers. So are their grandkids: hence, an entire generation is rumored to be on the verge on fleeing, instead of sticking around to get the shaft.
Now, here’s what I’m not suggesting: that you or I extrapolate directly and naively from history. Some social scientists have suggested that the Irish banking strikes might be a rare, telling natural experiment, that disconfirms the value of banks. I’d suggest it’s more like a parable — a tale that highlights deeper principles at play.
It’s not that Ireland can exit its troubles merely by vaporizing the banks, and letting pubs trade notes. Ireland 1970 is a far cry from the Celtic tiger of the 2000s. The Irish economy of the 70s was much smaller. The global economy wasn’t as tightly, sharply interdependent. The sheer velocity of stuff — not to mention capital — was radically slower. The staggering capital requirements of today’s projects — think billion dollar semiconductor factories — dwarf those of yesteryear.
The parable of the disappearing bankers gives the tiniest glimpse of a better way: a path to a smarter kind of growth, built on a different set of institutions — those that operate at micro-scale, instead of mega-scale, built on human relationships, instead of anonymous transactions, self-organizing, instead of “administered,” and that have the humanistic and the meaningful, instead of soul-crushingly trivial, hardwired into their very DNA.
Maybe, just maybe, banks need people a lot more than people need banks. […]
Great article about fake friendly services: